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What Types of Advertising/Marketing Expenses Can Small Businesses Deduct?

Ronika Khanna CPA,CA

Many types of advertising don’t even cost anything, except time. You can buy ads on numerous social media outlets that appeal to your target market or if you want to go the free route, you can set up a social account, post regularly and build an audience. You can also have sub accounts for additional detail.

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Is The Future Of Advertising Already Here?

PYMNTS

When it comes to ad spend these days, programmatic advertising — using software and algorithms to purchase data-based and highly targeted digital ads automatically — is the new king. In 2016 alone, programmatic advertising will account for 73 percent of all digital display ad budgets. That’s a total of $25.23

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What are the benefits of forecasting revenue?

Basis 365

But do you know when you should expand your team, launch your next marketing campaign, or launch your product? How can you plan your budget for advertising, marketing, and sales? Everyone has heard of strategic planning and when it is time to hire new employees.

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FTC Could Hear Testimony From Facebook’s Zuckerberg, Sandberg

PYMNTS

Last year, the executives weren’t deposed in the FTC’s prior probe of Facebook for alleged consumer privacy violations that resulted in a record-breaking $5 billion penalty , new restrictions and a modified corporate structure that will hold the company accountable for the decisions it makes about its users’ privacy. billion global users.

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Online Ad Biz Neared $50B In Early 2018

PYMNTS

In addition, mobile advertising accounted for 63 percent of the total, compared to 54 percent during the same period last year. We’re really looking at that as advertisers catching up to consumer behavior,” said Sue Hogan, the IAB’s senior vice president of research and measurement, according to reports.

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Why Hiring a Tax Pro Boosts Your Small Business (and Saves You Money)

MyIRSRelief

Here are the Top 20 Industries for US SMBs with under 100 Employees we can assist: Business Services (Specialized): This category remains prominent, but with a focus on specializations like marketing agencies, IT support, bookkeeping, and niche consulting services.

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UK Weighs New Regulatory Unit To Police Tech Firms

PYMNTS

Andrea Coscelli, chief executive of the Competition and Markets Authority (CMA), noted in a 3,000-word speech delivered digitally from London to a virtual Fordham University event that a year-long examination already established that Google and Facebook have enormous advertising-market power in England.