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Content Marketing – Distinguishing your Accounting Business

PANALITIX

Content marketing in the in-store sampling for accountants. Basically, you give away useful, free stuff which is – hopefully – engaging, educational, memorable and builds trust. A blend of written content (email newsletters, blogs, white papers) and video content (webinars, tutorials and leadership messages) is a good starting point.

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Best Accounting Blogs: Finding a Great Blog for Accountants

Snyder

Accountancy firmly belongs to the financial sector but it also shares a lot of key features with the service industry. Tailoring your offer to your customers, marketing your firm, choosing the latest technology, or providing excellent customer care – it all becomes very important in this competitive market. CPA Practice Advisor.