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Marketing for accounting firms: individuals vs. small businesses

ThomsonReuters

the potential market available to tax and accounting firms is massive. Here are a few ways you can market your firm’s services to individuals and small businesses. Build a referral system that allows or even incentivizes your clients to recommend your accounting firm to others. With more than 144.3

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The Best Tech for Accounting Firms: The 2024 Tax and Accounting Innovation Awards Announced!

CPA Practice

As in 2023, AI systems were again dominant among the winners of the 2024 Tax & Accounting Technology Innovation Awards, presented annually by CPA Practice Advisor, a technology and practice management resource for public accounting firms. “ Instead also provides an all-in-one platform for accounting firms called Instead Pro.

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Xero Partners With Square For Faster B2B Payments

PYMNTS

Cloud accounting firm Xero and payments services company Square are collaborating to offer small businesses a tool for faster invoicing and payments, according to reports on Tuesday (Feb. Small and medium-sized businesses (SMBs) using Xero can email invoices with the built-in Square payment functionality.

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How B2B Payments Balances Compliance With A Better User Experience

PYMNTS

The capabilities to unlock bank data and integrate new services into emerging FinTech platforms via API integrations is a FinTech trend that hasn’t ignored the B2B payments arena. Indeed, says Robert Courtneidge, CEO of payment technology firm Moorwand , this space is one of the most exciting and busy when it comes to innovation.

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3 steps to market your accounting firm

Accounting Insight

If growth is on the agenda for your accounting firm, then marketing is going to help. Do this first, and your marketing will rise above the noise and help you to win the right type of clients for your firm. Skip this, and you risk your marketing lacking focus and results.

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ACH Shows Signs Of B2B Payments Dominance

PYMNTS

In addition, most of the 460 accounting professionals surveyed noted that they no longer use handwritten paper checks to pay bills, with both handwritten and computer-printed checks now topping the list of payment rails that accountants said they are using less frequently this year compared to last.

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Data, Business Intelligence And Security Lead B2B Funding

PYMNTS

This week’s look at the latest funding for B2B FinTech and other startups showcases an investor appetite for security, data and business intelligence, with nearly $63.5 Focused on mitigating third-party risk for B2B buyers and suppliers, Utah-based Whistic recently announced a $12 million Series A investment round, FinNSMEs reported.

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