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Marketing for accounting firms: individuals vs. small businesses

ThomsonReuters

the potential market available to tax and accounting firms is massive. Here are a few ways you can market your firm’s services to individuals and small businesses. You can do this online through blogs, white papers, webinars, and podcasts, or offline through speaking engagements and networking opportunities.

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Managing strained accounting firm capabilities

ThomsonReuters

Rising client expectations , an ever-changing regulatory environment , and the ongoing war on talent have left many of today’s firms grappling with strained bandwidth. In fact, a 2022 survey by the Virginia Society of CPAs (VSCPA) found that the greatest challenges facing firms are being overworked and understaffed.

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Pennsylvania Institute of Certified Public Accountants Issues 2023 State of Pennsylvania Public Accounting Firms Study

CPA Practice

The Pennsylvania Institute of Certified Public Accountants , the largest CPA association in Pennsylvania with over 20,000 members, has issued its latest Insights report. The report’s deep dive provides the latest data on compensation across titles, technology adoption, billing model breakdowns, M&A and more.

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Navigating change management: How CPAs can master the art of adaptation

ThomsonReuters

Jump to: Identify the common barriers to change Overcome the barriers with communication Reframe the narrative Remember your clients Set the expectations for adaptation Running an accounting firm can feel like you’re constantly chasing changes. These tips should help your firm prepare for and maximize the benefits of change.

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Stay Domestic: The Benefits of Domestic Outsourcing for Your Business

CPA Practice

Tax season poses immense challenges for accounting firms. Capacity constraints force CPAs to work overtime to meet tight deadlines. Many firms turn to outsourcing as a solution. So how can firms ensure they implement outsourcing in a way that enhances, rather than hampers, operations?

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Keeping staff happy: 4 ways firms can attract and retain accounting talent

ThomsonReuters

Thomson Reuters set out to answer that question by surveying more than 100 CPAs who are currently employed as accountants. The results show that tax and accounting professionals know exactly what they want in an employer—and here’s how firms can heed the call. hours per week.

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Ensuring Climate ESG Auditing Excellence: How Your Trusted Accounting Partner Makes the Difference

Withum

Certified Public Accountants (CPAs) are the trusted providers of most companies for financial auditing and have been supporting the assurance of non-financial ESG and climate information for decades. Prior Work : Ask for case studies, white papers, or previous audit reports to understand their approach.

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