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Navigating the World of Bookkeeping for Marketing Agencies

Steve Feinberg

Every digital marketing agency should have a proper bookkeeping system in place to manage their preferred cash flow, whether that’s cash and accrual accounting, single-entry, or double-entry bookkeeping. However, it can be limited in giving an accurate picture of agency finances.

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Accounting Basics for Small Business: A Simple Guide

Snyder

However, delegating doesn’t mean staying out of the loop completely, especially when it comes to business finances, primarily accounting. Accounting is the language of numbers. It’s necessary to distinguish between accounting and bookkeeping because people often confuse these two notions.

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Basic Accounting for a Small Business: Bookkeeping and Accounting Basics

Snyder

But the most important aspect of any business is accounting. All small business owners need to be familiar with basic accounting and bookkeeping, as it gives them a clear picture of the state of their finances, allows them to make informed business decisions, and lets them react to any adverse changes faster.

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GAAP: What It Is and Why Your Investors Expect It

inDinero Accounting

It also provides a set of rules that must be followed when recording transactions in accounting systems to ensure that all companies use the same methods in their financial reporting. The components of GAAP can be broken down into two main categories: accounting procedures and reporting standards.