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Understanding Employees’ Preferences: The Key to CPA Firms Attracting Top Talent in 2025

CPA Practice

The field of public accounting is undergoing significant change, from rapid advancements in technology to evolving client expectations, including increasing demand for strategic advisory services. However, in 2025, many CPA firms will be dealing with a challenge that is far from new: attracting skilled talent.

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Earn $20 per Book Promoting My Tax Preparer Book from Home in Your Spare Time

AdviceForTaxpreparers

by Bill Meador, CPA, JD. My name is Bill Meador and I am writing a book to help tax staff succeed in a public accounting firm tax department. Since I do not plan to sell this book through a publishing company, I need another way to market the book to the public. Bill Meador, CPA, JD. Accounting LIONs.

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Wipfli Merges In Michigan CPA Firm Clayton & McKervey

CPA Practice

Top 20 accounting firm Wipfli is combining with Southfield, MI-based CPA firm Clayton & McKervey, effective Sept. Clayton & McKervey is the 259th biggest accounting firm in the U.S. million during its most recent fiscal year, according to INSIDE Public Accounting.

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Letter to the Editor: Life in Public Accounting Doesn’t Add Up For Young Professionals

Going Concern

After (during) I worked towards the CPA exam, I began work at a Big 4. Like most public accounting experiences, it has been a mixed bag. I think that there is so much value in public accounting because of the learning, growth, and opportunity to take hold of your own career that it provides that other careers simply do not.

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Starting your own CPA firm: Tips from 2 success stories

ThomsonReuters

Now that tax season is in full swing for many practitioners, you may find yourself questioning if this is the right time to break off and explore starting your own CPA firm. Together, we discuss career paths and the best advice for those looking to rise to individual success within the tax and accounting profession.

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CPA Firm Managing Partner Weighs in on How to Rebuild the Talent Pipeline

CPA Practice

Pretty much overwhelmingly they said it was because you have to have an accounting degree and a CPA, which isn’t true. You don’t have to be a CPA. Firms are looking at non-traditional hires and non-CPAs. But they also overwhelming said it’s boring, it’s stuffy, you do taxes or audit.

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Los Angeles-Based CPA Firm Receives High Praise from Accounting Today

KROST

. – KROST CPAs and Consultants, Los Angeles-based firm, receives two new accolades from Accounting Today , Top 100 Firms, and Fastest-Growing Firms in the U.S. In the previous year, they were named Best of the Best and Top 200 Firm by INSIDE Public Accounting (IPA) for the fifth year in a row.