The power of setting and explaining minimum fees
Mark Lee
APRIL 2, 2024
The first question to consider here is whether you want all new clients to pay you at least a minimum fee. This is a good question to ponder. In most cases I think your reply should be ‘yes’. Where you set your minimum fees is up to you of course. As is whether you announce it publicly. And the other key decision is when and how to approach those existing clients who are not (yet) paying the same (minimum) fees you charge new clients.
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