Salesforce VP On Channeling APIs For Personalized Financial Services
PYMNTS
APRIL 11, 2018
Financial services players, both big and small, are embracing APIs in a major way — as they should. From solutions designed to increase the use of new technologies like the blockchain , to those aimed at giving consumers a more personalized set of products and services, APIs are being used to unlock all kinds of new capabilities. And now, around the industry, banks, financial managers and other players are seemingly embracing the age of APIs.
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